This Privacy Policy outlines how personal information is gathered, utilized, and shared when individuals visit or engage in transactions on our website.
Information Collection
Upon website visits, certain device details are automatically collected, such as web browser specifics, IP address, time zone, and cookies installed on the device. Moreover, as users browse the site, details about viewed web pages or products, referring websites or search terms, as well as interaction patterns with the site are gathered, labelled as “Device Information.”
We utilize various technologies to gather Device Information:
– “Cookies” – data files stored on the device with an anonymous unique identifier. For more details on cookies and how to disable them, visit [All About Cookies](http://www.allaboutcookies.org).
– “Log files” – track actions on the site, capturing data like IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
– “Web beacons,” “tags,” and “pixels” – electronic files that record browsing behaviour on the site.
In instances where purchases are made or attempted, specific information is collected, including name, billing and shipping addresses, payment details, email, and phone number, categorized as “Order Information.”
“Personal Information” in this policy includes both Device Information and Order Information.
Use of Personal Information
Order Information is primarily used to fulfil orders, manage payment details, organize shipments, and provide invoices/order confirmations. Additionally, Order Information is utilized to:
– Communicate with users
– Monitor orders for potential risks or fraud
– Provide product/service-related information or advertising based on user preferences
Device Information aids in risk and fraud screening, website optimization, generating analytics on user interactions, and evaluating marketing campaign efficacy.
Sharing Personal Information
Third parties are occasionally involved to assist in utilizing Personal Information. For instance, Shopify powers our online store (view [Shopify Privacy Policy](https://www.shopify.com/legal/privacy)).
Meta Analytics is employed to enhance user engagement insights. Details on Meta Analytics’ handling of Personal Information can be found in their privacy policy [here](https://www.facebook.com/privacy/policy/). Users can opt-out of Meta Analytics by contacting us.
Disclosure of Personal Information may be necessary to comply with laws, respond to legal requests, or protect rights.
Behavioural Advertising
Personal Information helps tailor targeted advertisements or marketing content. Users can opt-out of targeted advertising via provided links or through the Digital Advertising Alliance’s opt-out portal [here](http://optout.aboutads.info/).
User Rights
European residents possess rights to access, correct, update, or delete personal information. For inquiries or requests, contact us through the provided information below.
Data Retention
Order Information is retained unless deletion is requested after completing an order.
Changes
Updates to this privacy policy may occur to align with operational, legal, or regulatory modifications.
Contact Information
For further details on our privacy practices, queries, or complaints, reach us via email at info@apxathlete.co.uk or by mail at: APX Athlete Limited, Helios 47, Isabella Road, Garforth, LS25 2DY